92 % of iPhone user that are “rather likely” or “infinite likely” to upgrade their smartphone within the next 12 months idea to purchase another iPhone, according to investment banking firm Morgan Stanley.
Apple’s loyalty rate, up from 86 % a year ago, relies on an April 2017 survey of 1,000 smartphone user aged 18 and above in the United States. it is the highest iPhone retention rate recorded by Morgan Stanley since an incomparable high of 93 % set in September 2015, when the iPhone 6s release.
An excerpt from Morgan Stanley analyst Katy Huberty’s analysis note distributed today:
Despite reports suggesting “iPhone 8” mass production could be delayed by months, Huberty aforesaid Morgan Stanley’s greater China Technology analysis colleagues have’t yet seen delays in the provide chain and still expect latest iPhone production to begin on time for most parts, including the OLED display.
Nevertheless, we stay conservative in our initial expectations for iPhone provide, the analysis note cautioned.
- Apple iPhone 8 Genesis on Schedule to September Release, October Sales
- Apple is having problem getting the iPhone 8’s signature feature to actually work
- Why? iPhone 7S Could be Better Than iPhone 8
Morgan Stanley raised its value target for Apple’s stock to $177 these days, up from $161, given growing confidence in its 2018 fiscal year super-cycle estimates, along with a greater mix of recurring, high-margin services revenue, and a bigger price balance with potential for repatriation in the United States.
